SEO Digital Analyst
Remote
Full Time
Digital Marketing
Entry Level
Salary Range: Php 20,000 - 25,000
Responsibilities:
SEO Strategy & Implementation
- Develop and execute SEO strategies to improve organic search visibility and website traffic.
- Conduct comprehensive keyword research and implement keyword optimization across website content.
- Analyze competitors' SEO strategies and identify opportunities for improvement.
- Work with content teams to ensure SEO-driven content strategies align with business objectives.
- Stay updated on the latest SEO trends, algorithm updates, and best practices to maintain a competitive edge.
On-Page & Off-Page SEO
- Optimize website elements, including meta tags, headings, URLs, and internal linking structures.
- Conduct content audits and provide recommendations for optimization.
- Monitor and improve website UX/UI elements affecting search rankings and user engagement.
- Develop and implement backlink-building strategies to enhance domain authority and website credibility.
- Manage and optimize local SEO efforts, including Google My Business and local citations.
Technical SEO
- Conduct website audits to identify and resolve technical SEO issues, such as crawl errors, site speed, and mobile usability.
- Implement schema markup, structured data, and other advanced SEO techniques to enhance search visibility.
- Collaborate with developers to ensure SEO-friendly website architecture, redirects, and indexing.
- Improve Core Web Vitals and other performance-related factors to enhance page speed and usability.
Performance Analysis & Reporting
- Monitor SEO performance using tools like Google Analytics, Google Search Console, and third-party SEO platforms.
- Track key SEO metrics, including organic traffic, keyword rankings, conversion rates, and backlink health.
- Prepare and present SEO performance reports with actionable insights and recommendations.
- Conduct A/B testing and data analysis to optimize website performance and search rankings.
Pitches and Presentations:
- Participate in pitch presentations and brainstorming sessions, providing support and insights in search engine optimization and digital marketing.
- Assist in preparing presentation materials and communicating ideas effectively to internal teams and clients.
Industry Knowledge
- Be knowledgeable on market developments and opportunities around the advertising, digital, creative, technology, marketing, and consulting industries
- Stay updated on industry trends and best practices related to creative operations and project management
- Participate in training programs and workshops to enhance skills and knowledge in operational processes and tools
- Collaborate with team members to share insights and best practices for continuous improvement
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Proven experience in SEO, preferably in an agency or digital marketing environment is highly preferred.
- Familiarity with SEO tools, such as Google Analytics, Google Search Console, and SEMrush is a plus.
- Strong interest in digital marketing with a desire to learn more about SEO and grow as a digital analyst.
- Excellent communication skills, both verbal and written.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Suite products.
- Strong organizational skills and attention to detail.
- Ability to work collaboratively in a team environment and multitask in a fast-paced setting.
- Enthusiasm for delivering exceptional results and contributing to client success.
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