PR Officer

Remote
Full Time
Public Relations
Entry Level

Responsibilities:

PR Strategy Development and Execution
  • Assist in designing and implementing PR campaigns to enhance brand visibility and align with Skyrocket Studios' overall objectives.
  • Conduct research to support PR strategies, track competitor activities, and gather insights on industry trends and emerging opportunities.
Media Outreach and Content Creation
  • Establish and nurture relationships with media contacts, journalists, influencers, and industry professionals to support coverage efforts.
  • Write and edit press releases, media kits, letter cards, and other materials to effectively communicate brand messages.

Media Monitoring and Reporting

  • Track media coverage, analyze public sentiment, and provide actionable insights to improve ongoing PR initiatives.

Event Coordination and Support

  • Assist in planning and executing PR events, including product launches, press conferences, and media functions.
  • Support logistics, invitations, and event setup to ensure smooth execution.

Team Collaboration and Stakeholder Communication

  • Collaborate with the PR Manager and internal teams to brainstorm ideas, contribute to campaign planning, and maintain consistent messaging.
  • Prepare briefing materials, talking points, and communication assets for executive appearances, interviews, and public engagements.

Administrative and Internal Communication Support

  • Maintain and update media contact databases, press logs, and PR documentation.
  • Assist with scheduling, organizing campaigns, and ensuring internal communications align with the brand voice and objectives.

Requirements:

  • 1+ year of PR experience (internships or entry-level roles included) with a passion for storytelling and media relations.
  • Strong written and verbal communication skills, with attention to detail in editing and content creation.
  • Proficiency in PR tools, media monitoring platforms, and letter card crafting.
  • Media relations skills with a growing network of media contacts in relevant industries.
  • A proactive, results-oriented attitude and the ability to work well in a fast-paced, dynamic environment.
  • Creative and strategic thinking, with the ability to generate fresh ideas for campaigns and outreach.
  • Willingness to learn and develop professionally through training and mentoring.
  • Comfortable working in a hybrid environment, with candidates from Metro Manila being preferred.
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