Lead Digital Marketing Analyst

Responsibilities:

• Develop and implement full-fledged social media strategies across platforms (Meta, TikTok, LinkedIn, Twitter, Instagram, YouTube, etc.) for organic and paid campaigns.
• Analyze audience demographics, behaviors, and preferences to tailor content and ad strategies effectively.
• Optimize campaigns through A/B testing, data analysis, and performance tracking to enhance engagement and conversions.
• Guide team members in campaign setup, media planning, execution, and real-time optimization.
• Collaborate with creative teams to develop compelling ad creatives, ensuring alignment with brand objectives.
• Stay updated on platform algorithms, new features, and emerging trends, applying insights to client strategies.
   

• Develop and execute comprehensive SEO strategies aligned with client goals, focusing on both technical and content-driven approaches.
• Conduct thorough keyword research and competitor analysis to identify growth opportunities.
• Optimize website architecture, metadata, internal linking structures, and site speed to improve search rankings.
• Implement on-page and off-page SEO tactics, including structured data, link-building, content optimization, and local SEO.
• Monitor and report on search performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
• Stay informed on search engine algorithm updates and industry best practices, adjusting strategies accordingly.
   

• Plan, execute, and optimize paid search campaigns across multiple platforms (Google Ads, Bing Ads, programmatic, display, and retargeting networks).
• Conduct in-depth keyword research, audience segmentation, and bid strategy optimization to maximize campaign effectiveness.
• Develop high-performing ad copy and landing page strategies to improve Quality Score and conversion rates.
• Utilize automation and AI-driven bid strategies to enhance campaign efficiency and ROI.
• Regularly test ad variations and audience targeting to refine campaign performance.
• Stay up to date with paid search industry advancements, including new ad formats, targeting options, and bidding algorithms.
   

• Develop, manage, and optimize video ad campaigns across Google Ads, DV360, YouTube, and social media platforms.
• Work with creative teams to produce engaging video ads, from storyboard development to final execution.
• Optimize video placements, targeting, and bidding strategies to maximize reach, engagement, and conversions.
• Implement interactive and rich media ad formats to enhance audience interaction and performance.
• Monitor and analyze video and display ad metrics, making data-driven optimizations to improve effectiveness.
   

• Develop and execute influencer marketing campaigns, identifying and managing collaborations with influencers and Key Opinion Leaders (KOLs).
• Research and vet influencers to ensure brand alignment and target audience relevance.
• Negotiate contracts, establish campaign deliverables, and manage relationships to ensure campaign success.
• Monitor influencer campaign performance, analyze engagement metrics, and track ROI.
• Stay updated on influencer marketing trends, emerging platforms, and industry regulations.
   

• Plan, execute, and optimize email, SMS, and CRM marketing campaigns using platforms like Mailchimp, HubSpot, MoEngage, and Insider.
• Develop segmentation and personalization strategies to enhance audience engagement and conversion rates.
• Create and manage automated marketing workflows, including drip campaigns, triggered emails, and retargeting sequences.
• Conduct A/B testing on subject lines, content, and CTAs to improve campaign effectiveness.
• Monitor and report on key direct marketing KPIs, such as open rates, CTR, conversions, and customer lifetime value.
   

• Mentor and train team members in digital marketing best practices, providing guidance on strategy execution and optimization techniques.
• Facilitate professional development initiatives, workshops, and continuous learning opportunities.
• Conduct regular pulse checks with the team, addressing concerns and fostering a positive work environment.
• Identify and implement process improvements to enhance team efficiency and effectiveness.
• Escalate critical team concerns to senior management and propose viable solutions.
   

• Provide expert guidance and insights during client pitch presentations, contributing to strategy development.
• Prepare and coach the team for pitch presentations, ensuring confidence and readiness.
• Lead strategy and creative ideation sessions for client projects and pitches, ensuring innovative and data-driven approaches.
• Communicate campaign strategies and insights effectively to stakeholders, ensuring clarity and alignment.
   

• Stay informed on the latest developments in advertising, digital marketing, creative technology, and consulting industries.
• Conduct market research and competitive analysis to identify emerging opportunities and innovations.
• Share industry knowledge openly within the team, fostering a culture of continuous learning and strategic adaptability.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Extensive experience in digital marketing across various channels, including social media, search engines, SEO, and paid media.
• Proven leadership and team management skills.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication skills, both verbal and written.
• Proficiency in digital marketing tools and platforms, including Google Ads, social media management tools, and SEO software.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively in a fast-paced environment.
• Enthusiasm for delivering exceptional results and contributing to client success.