Skyrocket Studios
PR Officer
Public Relations - Remote - Full Time
Responsibilities:
PR Strategy Development and Execution
- Assist in designing and implementing PR campaigns to enhance brand visibility and align with Skyrocket Studios' overall objectives.
- Conduct research to support PR strategies, track competitor activities, and gather insights on industry trends and emerging opportunities.
Media Outreach and Content Creation
- Establish and nurture relationships with media contacts, journalists, influencers, and industry professionals to support coverage efforts.
- Write and edit press releases, media kits, letter cards, and other materials to effectively communicate brand messages.
Media Monitoring and Reporting
- Track media coverage, analyze public sentiment, and provide actionable insights to improve ongoing PR initiatives.
Event Coordination and Support
- Assist in planning and executing PR events, including product launches, press conferences, and media functions.
- Support logistics, invitations, and event setup to ensure smooth execution.
Team Collaboration and Stakeholder Communication
- Collaborate with the PR Manager and internal teams to brainstorm ideas, contribute to campaign planning, and maintain consistent messaging.
- Prepare briefing materials, talking points, and communication assets for executive appearances, interviews, and public engagements.
Administrative and Internal Communication Support
- Maintain and update media contact databases, press logs, and PR documentation.
- Assist with scheduling, organizing campaigns, and ensuring internal communications align with the brand voice and objectives.
Requirements:
- 1+ year of PR experience (internships or entry-level roles included) with a passion for storytelling and media relations.
- Strong written and verbal communication skills, with attention to detail in editing and content creation.
- Proficiency in PR tools, media monitoring platforms, and letter card crafting.
- Media relations skills with a growing network of media contacts in relevant industries.
- A proactive, results-oriented attitude and the ability to work well in a fast-paced, dynamic environment.
- Creative and strategic thinking, with the ability to generate fresh ideas for campaigns and outreach.
- Willingness to learn and develop professionally through training and mentoring.
- Comfortable working in a hybrid environment, with candidates from Metro Manila being preferred.
