Develop and maintain comprehensive project plans for Paid Ads and SEO campaigns, including scope, timeline, resources, and deliverables.
Define project requirements and objectives in collaboration with the Digital team.
Coordinate across teams to manage campaign lifecycles from briefing and asset development to launch and post-campaign analysis.
Monitor project timelines, resources, and budgets to ensure on-time delivery within quality standards.
Create and maintain detailed project briefs and documentation tailored to Paid Ads and SEO initiatives.
Track SEO and Paid Ads project progress, identify potential blockers, and implement mitigation strategies.
Utilize project management tools such as ClickUp and Instagantt for task management and reporting.
Collaborate with internal teams (e.g., Digital, Creative, Data, and Development) to enhance executional processes.
Foster clear communication among stakeholders to align on performance goals and campaign KPIs.
Team Leadership and Collaboration
Lead and inspire cross-functional teams, fostering a positive and collaborative work environment.
Facilitate communication and ensure alignment between strategists, creatives, analysts, and developers.
Provide guidance and support, ensuring team members have the resources and information needed for successful delivery.
Encourage innovation and creativity within the team.
Ensure that Paid Ads and SEO projects are executed with a strong understanding of industry trends and platform-specific nuances.
Stakeholder Communication
Serve as the primary liaison between clients and internal teams, ensuring clear and consistent communication.
Provide regular updates on project status, campaign performance, and delivery timelines to both clients and internal stakeholders.
Translate complex digital performance metrics into actionable insights for clients.
Manage client expectations and address concerns promptly to ensure satisfaction and retention.
Quality Assurance
Develop and implement QA processes for digital campaigns to ensure deliverables meet client specifications and performance standards.
Review campaign assets, tracking setups, and final deliverables for accuracy, completeness, and quality.
Collaborate with the Digital team to assess results and continuously improve output.
Continuous Improvement
Evaluate project performance, identifying areas for improvement and implementing best practices.
Stay current with industry trends and emerging technologies to enhance project outcomes and drive innovation.
Pitches and Presentations
Participate in pitch presentations and brainstorming sessions, providing support and insights in project management
Assist in preparing presentation materials and communicating ideas effectively to internal teams and clients.
Industry Knowledge
Be knowledgeable on market developments and opportunities around the advertising, digital, creative, technology, marketing, and consulting industries
Stay updated on industry trends and best practices related to creative operations and project management
Participate in training programs and workshops to enhance skills and knowledge in operational processes and tools
Collaborate with team members to share insights and best practices for continuous improvement
Requirements:
Bachelor’s degree in a related field.
Proven experience in project management, ideally within a digital agency or marketing environment.
Strong understanding of Paid Ads (e.g., Meta, Google Ads, TikTok, LinkedIn) and SEO fundamentals is a plus.
Familiarity with digital tools and platforms such as Google Analytics, Google Ads, Meta Business Suite, and SEO tools like Ahrefs, SEMrush, or Screaming Frog is an advantage.
Proficiency with digital marketing tools and platforms.
Excellent organizational and multitasking abilities.