Research and Strategy Associate

Responsibilities:

• Research and Industry Knowledge
  • Conduct comprehensive research to draw insights tailored to clients' brand challenges, including competitor analysis, market dynamics, and consumer behavior.
  • Utilize various research methodologies, such as surveys, interviews, and focus groups, to gather primary market data.
  • Stay updated on industry developments across advertising, digital, technology, and marketing landscapes.
  • Synthesize research findings into insightful reports and presentations, highlighting trends and opportunities relevant to clients' objectives.
  • Foster a culture of knowledge sharing within the team, keeping colleagues informed of the latest industry trends and insights.
     
• Strategy Development
  • Collaborate with Strategy, Creative, and Relationship Management teams to evaluate briefs and develop strategic brand diagnostics.
  • Craft brand and creative briefs that inspire innovative, objective-driven campaigns.
  • Translate research insights into compelling human narratives that inform strategic decision-making.
  • Actively participate in client workshops and immersion sessions, contributing to the development of client strategies.
  • Partner with Creative Teams to develop engaging brand narratives that resonate with target audiences.
  • Proactively identify and leverage emerging trends, technologies, and cultural phenomena to inform campaign strategies.
     
• Project Management and Process Improvement
  • Effectively manage time and resources to meet project deadlines and deliverables.
  • Facilitate communication among stakeholders to ensure alignment with clients' needs and objectives.
  • Utilize project management tools such as ClickUp to streamline task management and reporting.
  • Champion process improvement initiatives, optimizing internal workflows for enhanced efficiency and client satisfaction.
  • Promote a culture of data-driven decision-making, advocating for the use of consumer-driven analytics in media and marketing planning.
  • Direct strategy and research projects, ensuring deliverables address client needs and adhere to timelines and scope.
     
• Organization and File Management:
  • Maintain systematic storage and organization of client files within designated Google Drive folders, 
  • Ensure proper permissions are set for all files to maintain confidentiality and data security
     
• Pitches and Presentations:
  • Participate in pitch presentations and brainstorming sessions, providing support and insights in research and strategy
  • Assist in preparing presentation materials and communicating ideas effectively to internal teams and clients.
     
• Industry Knowledge
  • Be knowledgeable on market developments and opportunities around the advertising, digital, creative, technology, marketing, and consulting industries
  • Stay updated on industry trends and best practices related to creative operations and project management
  • Participate in training programs and workshops to enhance skills and knowledge in operational processes and tools
  • Collaborate with team members to share insights and best practices for continuous improvement

Key Performance Indicators (KPIs):

• Client satisfaction scores based on evaluations, focusing on strategy and campaign execution
• Alignment of campaign results with client objectives and KPIs.
• Accuracy and relevance of research findings in informing strategic decisions.

• Percentage of tasks and deliverables completed on time and within scope across various projects
• Ability to effectively manage and streamline workflows to maximize productivity and meet project deadlines
• Feedback from cross-functional teams on collaboration effectiveness.
• Demonstrated interest in learning new skills and attending internal or external trainings

Requirements:

• Demonstrates passion in the pursuit of knowledge and its practical application in marketing strategy
• Exhibits genuine curiosity about human behavior and motivations
• Demonstrates excellent critical thinking, comprehension, and synthesis skills
• Proficiency in marketing research methodologies and basic statistical analysis
• Familiarity with Digital Marketing, Advertising, Creative, Technology, and general advertising industry knowledge is a plus
• Proficiency in Google Suite products, especially Google Sheets
• Highly organized, particularly in utilizing digital collaboration tools such as Google Drive and Asana
• Exceptional interpersonal and public relations skills
• Outstanding verbal and written communication abilities
• Must have a keen eye to detail
• Commitment to meeting deadlines and delivering work on schedule
• Collaborative mindset with a proactive approach and being initiative