Project Manager (Paid Media/SEO)
Remote
Full Time
Client Services
Entry Level
Responsibilities:
Project Planning and Management
- Develop and maintain comprehensive project plans for Paid Ads and SEO campaigns, including scope, timeline, resources, and deliverables.
- Define project requirements and objectives in collaboration with the Digital team.
- Coordinate across teams to manage campaign lifecycles from briefing and asset development to launch and post-campaign analysis.
- Monitor project timelines, resources, and budgets to ensure on-time delivery within quality standards.
- Create and maintain detailed project briefs and documentation tailored to Paid Ads and SEO initiatives.
- Track SEO and Paid Ads project progress, identify potential blockers, and implement mitigation strategies.
- Utilize project management tools such as ClickUp and Instagantt for task management and reporting.
- Collaborate with internal teams (e.g., Digital, Creative, Data, and Development) to enhance executional processes.
- Foster clear communication among stakeholders to align on performance goals and campaign KPIs.
Team Leadership and Collaboration
- Lead and inspire cross-functional teams, fostering a positive and collaborative work environment.
- Facilitate communication and ensure alignment between strategists, creatives, analysts, and developers.
- Provide guidance and support, ensuring team members have the resources and information needed for successful delivery.
- Encourage innovation and creativity within the team.
- Ensure that Paid Ads and SEO projects are executed with a strong understanding of industry trends and platform-specific nuances.
Stakeholder Communication
- Serve as the primary liaison between clients and internal teams, ensuring clear and consistent communication.
- Provide regular updates on project status, campaign performance, and delivery timelines to both clients and internal stakeholders.
- Translate complex digital performance metrics into actionable insights for clients.
- Manage client expectations and address concerns promptly to ensure satisfaction and retention.
Quality Assurance
- Develop and implement QA processes for digital campaigns to ensure deliverables meet client specifications and performance standards.
- Review campaign assets, tracking setups, and final deliverables for accuracy, completeness, and quality.
- Collaborate with the Digital team to assess results and continuously improve output.
Continuous Improvement
- Evaluate project performance, identifying areas for improvement and implementing best practices.
- Stay current with industry trends and emerging technologies to enhance project outcomes and drive innovation.
Pitches and Presentations
- Participate in pitch presentations and brainstorming sessions, providing support and insights in project management
- Assist in preparing presentation materials and communicating ideas effectively to internal teams and clients.
Industry Knowledge
- Be knowledgeable on market developments and opportunities around the advertising, digital, creative, technology, marketing, and consulting industries
- Stay updated on industry trends and best practices related to creative operations and project management
- Participate in training programs and workshops to enhance skills and knowledge in operational processes and tools
- Collaborate with team members to share insights and best practices for continuous improvement
Requirements:
- Bachelor’s degree in a related field.
- Proven experience in project management, ideally within a digital agency or marketing environment.
- Strong understanding of Paid Ads (e.g., Meta, Google Ads, TikTok, LinkedIn) and SEO fundamentals is a plus.
- Familiarity with digital tools and platforms such as Google Analytics, Google Ads, Meta Business Suite, and SEO tools like Ahrefs, SEMrush, or Screaming Frog is an advantage.
- Proficiency with digital marketing tools and platforms.
- Excellent organizational and multitasking abilities.
- Strong communication and leadership skills.
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