Lead Digital Marketing Analyst (Social)

Remote
Full Time
Digital Marketing
Mid Level

Responsibilities:

  • Social Media Strategy and Execution:
    • Demonstrate comprehensive understanding and proficiency in social media platforms (including, but not limited to Meta, TikTok, and LinkedIn) for both organic and paid strategies.
    • Craft and execute full-funnel social media marketing strategies tailored to clients' objectives.
    • Exhibit skills in evaluating and refining proposed campaigns within plans, in addition to approving media plans and supporting team members in campaign setup and optimization.
    • Conduct AB testing and optimize social media ad campaigns to enhance performance.
    • Collaborate with cross-functional teams to align campaign strategies and execution.
    • Utilize analytics tools to interpret data and provide actionable insights for improved decision-making.
    • Manage and present comprehensive reports using analytics platforms like Google Data Studio.
    • Stay abreast of industry trends, best practices, and advancements in social media marketing techniques; sharing insights with the team, and understanding how they can be applied to clients’ strategy.
    • Conduct market research specifically related to social media trends and audience behavior.
       
  • Leadership and Team Enablement:
    • Provide leadership and enablement for team members, including coaching, mentoring, and training in social media marketing.
    • Facilitate professional development opportunities and initiatives to enhance team members' skills and capabilities in social media management.
    • Conduct pulse checks on the team, and individual team members; addressing concerns, and providing support as needed.
    • Foster a collaborative and growth-oriented team culture, promoting continuous learning and improvement.
    • Identify and implement process improvements to enhance team efficiency and effectiveness.
    • Escalate team concerns to higher management and provide viable solutions in times of conflict.
    • Onboard new team members to the Social Media team, as well as onboarding and mentoring team on various Social Media engagements. 
    • Represent the Social Media team to external parties such as clients and agency partners. 
 
  • Pitches and Presentations:
    • Thorough understanding of pitch briefs, discerning client needs, and adeptly translating them into effective social media strategies.
    • Provide expertise and guidance during pitch presentations, offering strategic insights in social media marketing based on the needs of clients.
    • Prepare and manage the team for pitch dates and presentations, ensuring readiness and effectiveness.
    • Actively participate in strategy and creative ideation for clients, pitches, and projects, leveraging social media expertise.
    • Present ideas effectively, ensuring clear communication and understanding among stakeholders.
 
  • Industry Knowledge
    • Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.
    • Keep abreast of digital marketing techniques and trends to inform strategy and decision-making.
    • Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.
 

Key Performance Indicators (KPIs):

  • Timely and successful delivery of social media projects and tasks.
  • Production of accurate, insightful, and visually appealing social media performance reports.
  • Provision of rich insights and recommendations applicable to a client’s social media strategy.
  • Generation of robust and relevant research for social media strategies and client requirements.
  • Continuous personal and team development in social media marketing expertise.
  • Positive feedback and testimonials from both clients and colleagues, specifically related to social media initiatives.
  • Effective leadership and team enablement resulting in team satisfaction and growth.
 

Requirements:

  • Strong interpersonal and public relations skills, essential for effective client communication and collaboration.
  • Analytical mindset with a focus on data-driven decision-making in social media marketing.
  • Excellent verbal and written communication skills, especially in presenting social media strategies and insights both to internal teams and external parties.
  • Exceptional organizational skills, proficient in digital collaboration tools like Google Drive.
  • Proactive team player with an entrepreneurial spirit, capable of taking initiative in social media campaign planning and execution.
  • Passionate about delivering exceptional customer experiences through social media channels.
  • Familiarity with Google Suite products, particularly Google Sheets.
  • Demonstrates responsibility, initiative, and a continuous growth mindset in the field of social media marketing.
  • Proficiency in team management and conflict resolution, ensuring smooth collaboration and project execution.
  • Demonstrates the ability to maintain positive relationships with coworkers, fostering a collaborative and approachable attitude.
  • Leadership experience or a willingness to lead and enable team members in social media marketing practices.
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