UI/UX Designer

Responsibilities:

• User-Centered Design
  • Create user-centered designs by understanding business requirements and user feedback.
  • Develop and conceptualize a comprehensive UI/UX design strategy for the brand.
  • Produce high-quality UX design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes.
  • Design UI elements and tools such as navigation menus, search boxes, tabs, and widgets for our digital assets.

• Prototyping and Mockups
  • Develop UI mockups and prototypes that clearly illustrate how sites function and look.
  • Prepare and present rough drafts to internal teams and key stakeholders.
  • Test UI elements such as CTAs, banners, page layouts, page designs, page flows, and target links for landing pages.
  • Incorporate customer feedback, usage metrics, and usability findings into designs to enhance the user experience.

• Collaboration and Implementation
  • Collaborate with the marketing team and designers to ensure the creation and delivery of tailored experiences for the digital user.
  • Provide advice and guidance on the implementation of UX research methodologies and testing activities to analyze and predict user behavior.
  • Adhere to style standards on typography and graphic design.
  • Identify and troubleshoot UX problems (e.g., responsiveness).

• Pitches and Presentations
  • Participate in pitch presentations and brainstorming sessions, providing support and insights in UI/UX design.
  • Assist in preparing presentation materials and communicating ideas effectively to internal teams and clients.
  • Present and justify design decisions and approaches to stakeholders and clients.
  • Support the creation of user journey maps and personas for client presentations.

• Industry Knowledge
  • Stay updated on market developments and opportunities in the advertising, digital, creative, technology, marketing, and consulting industries.
  • Keep abreast of industry trends and best practices related to UI/UX design.
  • Participate in training programs and workshops to enhance skills and knowledge in design and operational processes.
  • Collaborate with team members to share insights and best practices for continuous improvement.

Key Performance Indicators (KPIs):

• Increase task success rate.
• Decrease user error rate.
• Attain a high customer satisfaction rate.
• Ensure intuitive website navigation.
• Improve usability scores and metrics.

Requirements:

• A bachelor's degree and a minimum of 2 years UI/UX design experience for digital products or services.
• A portfolio of professional UI/UX design work for both web and mobile platforms.
• Proficiency in Figma, Sketch, InVision, Visio, HTML, CSS (SCSS), iOS, Android, Design Systems, and Adobe Creative Suite.
• Excellent written and verbal communication skills.
• Strong multi-tasking and time-management skills, with the ability to prioritize tasks.
• Ability to work independently and as part of a team.